CONFECT: Vegan Bakery Products

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Chef Gauri Kaushish Varma established Confect, a Delhi-based company that specializes in high-end plant-based baked goods and confections, in 2014. Sugarpaste, drips, sprinkles, stencils, luster dust, cake glitters, chocolate colors, glazes, metallic flakes, modeling paste, structure paste, buttercream, edible lace, gum paste, and sprinkles are among their products. Every product has FDA approval and is completely vegetarian, vegan, gluten-free, dairy-free, lactose-free, nut-free, and trans-fat-free.

CONFECT At Shark Tank India Season 4 (Image: Sony LIV)

Company Name: CONFECT

Founder: Gauri Kaushish Varma

Product: Vegan Bakery Products

Founder Chef Gauri Kaushish Varma presenting vegan bakery products (Image: Sony LIV)

Highlights

1.Over 800 goods total—including sugar paste, sprinkles, food colors, glues, edible lace, buttercream, metallic flakes, and more.
2. All goods are plant-based, hence appealing to vegetarian and vegan customers.
3. Products fit a range of dietary needs by being gluten-free, dairy-free, lactose-free, nut-free, trans-fat-free.
4. Designed for both home aficionados and professional bakers, this tool is both practical.
5. FDA-approved and created with quality-conscious premium ingredients guarantees safety and quality.
6. Included among innovative offerings are stencils, luster dust, cake glitters, and modeling pastes.
7. Dedicated to health-conscious, plant-based substitutes for confectionary and baking, Sustainable & Conscious.

Pitch Details

Ask: ₹1 Crore for 2% Equity, valuing the company at ₹50 crores.

Deal: After negotiations Ritesh Agarwal and Kunal Bahl finished the deal at ₹1 crore for 4% equity.

Investors: The investment came from Ritesh Agarwal, and Kunal Bahl

Conclusion:

The Confect on Shark Tank India pitch by Chef Gauri Kaushish Varma was evidence of her love of creative baking and sweets. At a valuation of ₹100 crores, she sought ₹1 crore for 1% stock and presented her brand’s vast array of 800+ premium, plant-based, dietary-friendly products meant for both home and business bakers. Although the sharks first had reservations about scalability, her dedication to quality and sustainability caught Namita Thapar, who paid ₹1 crore for 2% equity and a 2% royalty till the investment was repaid. With this investment, Confect’s goal to be the preferred brand for ethical bakers all throughout India and beyond would be further advanced.

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