Emphasising sustainable gifts, home décor, and gardening ideas, Nurturing Green is an environmentally responsible brand. Annu Grover launched the business in 2009 and sells indoor plants, living plant bouquets, green décor pieces, and gardening services. By making plant gifting more fashionable and easily available to fit both business and personal gifting requirements, the brand encourages environmental awareness. Having a solid market presence, it wants to scale to ₹100 crores in revenues by 2026.
Company Name: Nurturing Green
Founder: Annu Grover
Product: Online Plant Nursery Brand
Highlights:
1. Eco-Friendly Gifting – Replaces traditional gifts with sustainable, plant-based alternatives.
2. Home & Office Décor – Offers stylish indoor plants and green décor solutions.
3. Landscaping & Gardening – Provides customized green spaces for homes and offices.
4. Strong Market Presence – Established in 2009, with a growing customer base and corporate tie-ups.
5. Shark Tank India Deal – Asked for ₹1 crore for 1% equity; secured ₹50 lakhs for 1.25% equity + ₹50 lakh debt from Vineeta Singh.
6. Growth Ambitions – Aims to reach ₹100 crores in sales by 2026.
7. Sustainability Driven – Focuses on promoting a greener, healthier lifestyle.
Pitch Details
Ask: ₹1 crore for 1% Equity (Valuation: ₹100 crores)
Deal: After negotiations Vineeta Singh finished the deal at ₹50 Lakhs for 1.25% Equity + ₹50 Lakhs debt at 10% Interest
Investors: The investment came from Vineeta Singh
Conclusion: Emphasising its sustainability-driven company approach and strong market presence, Nurturing Green effectively presented its eco-friendly gifts and home décor ideas. Seeking ₹1 crore for 1% ownership, the company landed a hybrid agreement from Vineeta Singh—₹50 lakh for 1.25% equity plus ₹50 lakh debt at 10% interest. Aiming for ₹100 crore in sales by 2026, the proposal underlined the brand’s development potential and positioned Nurturing Green as a leader in the sustainable gifting industry. The money will enable operations to be scaled, product offers to be expanded, and market presence to be strengthened.
