An end-to-end wall solution system startup called ARRCOAT Surface Textures entered the Shark Tank with a novel take on wall textures and finishes. In order to replace conventional paints, wallpapers, and tiles with more premium and sustainable options, the founders showcased their opulent, long-lasting, and environmentally responsible wall texture solutions. The business showcased its distinctive formulations, which offered smooth, durable, and adaptable surface textures ideal for residences, businesses, and high-end real estate projects. ARRCOAT offered handcrafted, bespoke premium wall coatings as an alternative to traditional paint and wallpaper.

Company Name: ARRCOAT Surface Textures

Founder: Kranti Anand, Saransh Anand, Mohhamad Ekbal

Product: End to end wall solution System Company

Highlights

• The company highlighted the use of environmentally friendly materials that were devoid of volatile organic compounds (VOCs), making them a better choice for indoor environments.
• The founders showed that there was an increasing need for high-end wall solutions in India, especially in upscale residences, hotels, and business settings.
• ARRCOAT offered handcrafted, bespoke premium wall coatings as an alternative to traditional paint and wallpaper.
• The company was actively growing its presence in the luxury interior industry and had landed projects with high-end clientele.
• Recognizing the potential for high-end interior solutions in the expanding real estate sector, Anupam Mittal demonstrated a keen interest in the company.
• Concerns about expanding the company beyond a specialized luxury market were voiced by other sharks. The significant reliance on professional labor for customization and application, The industry’s competitiveness, where major paint firms like Asian Paints and Berger control the market, the difficulty of educating consumers to choose a high-end, obscure substitute for conventional wall treatments.
• Anupam Mittal was delighted by ARRCOAT Surface Textures’ creative, upscale wall solutions and environmentally conscious methodology. Anupam recognized the brand’s potential in the market for premium real estate and interior design, despite worries about scalability, labor dependency, and market penetration.
• Anupam Mittal negotiated a purchase for ₹50 lakhs with 15% equity, which changed the valuation to ₹3.33 crores.

Pitch Details

Ask: ₹50 Lakhs for 5% equity.

Deal: After negotiations, Anupam secured a deal for ₹50 Lakhs for 15% Equity.

Investors: The investment came from Anupam Mittal.

Conclusion

The sharks were pleased with ARRCOAT Surface Textures’ opulent, environmentally friendly wall coatings, which provide a high-end substitute for conventional paints and wallpapers. Anupam Mittal saw potential in the brand’s high-margin business strategy and distinctive handcrafted designs, despite reservations about scalability and dependence on skilled labor. The company obtained capital and strategic mentorship to increase its market share in the premium interior solutions sector by obtaining ₹50 lakhs for 15% equity. In order to gain a bigger market share in the future, ARRCOAT needs to concentrate on expanding production, raising brand recognition, and simplifying operations.

Significant findings

• Innovative & Eco-Friendly Solution
• High-Margin Business Model
• Challenges in Scalability
• Need for Brand Awareness
• Future Growth Potential
• Reliance on skilled labor
• Competition from established brands