Founded by Shashank Chourey in 2022, EM5 is an Indore-based perfume firm providing a broad spectrum of scented items for men and women. The product line of the brand consists in perfumes, solid perfumes, body mists, scented candles, roll-ons, reed diffusers, perfumed creams, beard balms.
Inspired by his early encounters with reasonably priced fragrances, Shashank built EM5 into a profitable company using his IT knowledge. With noteworthy income targets over the years—₹1.69 crore in FY 2022-23 and ₹8.35 crore in FY 2023-24—the organization has displayed remarkable expansion.
Company Name: EM5
Founder: Shashank Chourey
Product: Perfume Brand
Highlights:
1. EM5 has a range of scented items including perfumes, solid perfumes, body mists, scented candles, roll-ons, reed diffusers, perfumed creams, beard balms.
2. Founded in 2022 by Shashank Chourey, motivated by his early experience of not being able to buy pricey fragrances,
3. With ₹1.69 crore in FY 2022–23, ₹8.35 crore in FY 2023–24, and ₹9.5 crore in FY 2024–25 till October the brand displayed outstanding financial development.
4. EM5 emphasizes premium, reasonably priced fragrances, therefore enabling luxury scents for a larger market.
5. Vision and Impact: Investors were delighted by the brand’s development and dedication to quality; the alliance with Aman Gupta is intended to enable commercial scale-up in the Indian fragrance sector.
Pitch Details
Ask: ₹70 lakhs for 2% Equity (Valuation: ₹35 crores)
Deal: After negotiations Aman Gupta, finished the deal at ₹1 Crores for 10% equity.
Investors: The investment came from Aman Gupta.
Conclusion: EM5’s Shark Tank India Season 4 pitch was ultimately quite successful. Investors noticed Shashank Chourey’s passion for reasonably priced, premium fragrances and his remarkable business expansion. The company’s notable income targets proved its competitiveness in the cutthroat fragrance business. EM5 is positioned for faster development and wider market reach after the deal closed for ₹1 crore with Aman Gupta, co-founder of boAt, for a 10% equity investment. EM5 is poised to become more visible in the Indian fragrance market by means of this strategic alliance, therefore increasing consumer access to luxury scents.
