Along with his mother, Jimmy Shah, Jash Shah started the health-conscious ice cream company Get a Whey. Their free from artificial flavours or added sugar ice cream offers 12 grams of protein every 100-gram cup. Originally launched in 2019, Get a Whey has grown to have over 200 outlets all throughout India. Among their flavours are salted caramel, mango sorbet, and Belgian chocolate. Because they employ whey protein powder, their ice cream has 4X the protein of standard ice cream. Their locations at the pitch were Mumbai, Pune, Gurugram, and Chennai.
Each month they sell 22,000 to 25,000 units.
Get a Whey valued ₹15 lakhs in their first financial year, FY18-19; everything occurred naturally without any marketing activity. The next year they made ₹50 lakhs. With projections to complete the year at ₹3.5 crores, they closed FY20-21 at ₹1.6 crores and have so far generated ₹2.2 crores.
Mumbai boasts ten cloud kitchens, totalling 22 with locations in other cities. By the end of the year, the creators reported, this would rise to 45. Their net is at 20%; their gross margin is at 69%. Of their sales, seventy percent come from internet and the remaining thirty-percent come from offline. Their own website generates an amazing 56% of their whole income.
Company Name: Get A Whey
Founder: Jimmy Shah and Jash Shah
Product: Sugar-Free Ice-cream
Highlights 1. High Protein Content: Fitters and health-conscious consumers will find tremendous value in each 530ml tub, which has up to 43 grams of whey protein isolate.
2. Offering low-calorie, high-protein ice creams with greatly less calories than conventional ice creams, Low-Calorie & Guilt-Free
3. Diverse Product Range: To suit different dietary tastes, include low-calorie ice cream sandwiches, diabetic-friendly kulfis, vegan popsicles, ketogenic ice creams.
4. Using natural, clean substances like milk and erythritol, a natural sweetener, helps one avoid synthetic additions.
5. Supported by investors and celebrities, Ashneer Grover, Vineeta Singh, and Aman Gupta secured funding on Shark Tank India; later, star Malaika Arora also made endorsements of the brand.
6. Accessible to a large audience, market expansion available across India through retail stores, internet platforms, and quick-commerce applications
7. Emphasize health and taste to strike a balance between pleasure and wellness by combining great flavours with nutritious values.
Pitch Details
Ask: ₹1 crore for 8% Equity (Valuation: ₹25 crores)
Deal: After negotiation Ashneer Grover, Vineeta Singh and Aman Gupta, finished the deal at ₹1 crore for 15% equity.
Investors: The investment came from Ashneer Grover, Vineeta Singh and Aman Gupta.
Conclusion
Get-A- Whey received major exposure and financing via the Shark Tank India pitch, which helped the company to increase the range of products it offers and appeal to a larger market. Shark mentoring and cash infusion helped products to be innovative and penetrate markets. Malaika Arora’s later participation as an investor and brand ambassador helped to increase the company’s reputation in the health-conscious dessert industry even more. Appealing to a wide range of consumers looking for better pleasure options, Get-A- Whey’s dedication to provide delicious yet nutritious desserts has helped it to become a major participant in the market.
Key Takeaways from the Episode
1. Unique Proposition Wins: Differentiate yourself clearly (such with Get-A- Whey’s healthy ice cream).
2. Fix Real Problems: Creative, useful goods draw investors (Sid07 Designs).
3. Stories and branding matter; emotional connection increases attraction (The Quirky Naari).
4. Realistic Valuation is Key; be ready to support your request with exact figures.
5. Flexibility in negotiating pays well since it helps to create long-term advantages.
6. Strategic Investors add value; some sharks offer financing, mentoring, and scaling prospects.
7. Know Your Audience: Business success rises from a clearly defined target market.
