House of Chikankari: Ethnicwear

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Founded in 2020 by Poonam and Aakriti Rawal, House of Chikankari is an e-commerce firm focused on ancient Lucknow, India craft—authentic chikankari embroidery. Combining traditional artistry with modern fashion, the brand presents hand-embroidered clothing for men and women including kurtas, kurtis, dupattas, and palazzos. Dedicated to safeguarding cultural legacy, House of Chikankari supports sustainable fashion while enabling more than 5,000 women artists. Their goal serves a worldwide audience by bridging conventional workmanship with modern appeal.

House of Chikankari At Shark Tank India Season 2 (Image: Sony LIV)

Company Name: House of Chikankari

Founder: Akriti Rawal and Poonam Rawal

Product: Ethnicwear

Highlights

1. Authentic Work: Focusses on Lucknow, India’s traditional chikankari embroidery.
2. Offering hand-embroidered kurtas, kurtis, palazzos, and dupattas for both men and women, Product Range
3. Support and encouragement of India’s rich chikankari artistic legacy helps to preserve her culture.
4. Employing more than 5,000 women artists, artisan empowerment promotes sustainable livelihoods.
5. Sustainable Fashion: Emphasized on classic, environmentally friendly handcrafted clothing.
6. Modern Appeal combines modern fashion aesthetics with traditional needlework.

House of Chikankari’s ethnic wear collection. (Image: Sony LIV)

Pitch Details

Ask: : ₹75 lakhs for 1% equity (Valuation: ₹75 crores).

Deal: After negotiation Aman Gupta, and Peyush Bansal finished the deal at ₹75 lakhs for 3.75% equity

Investors: The investment came from Aman Gupta and Peyush Bansal

Conclusion: House of Chikankari is more than just a fashion brand—it is a celebration of India’s rich cultural heritage, brought to life through the timeless art of chikankari embroidery. With a diverse product range that blends traditional craftsmanship with modern design, the brand appeals to contemporary tastes while supporting over 5,000 women artisans. By combining sustainability, cultural preservation, and empowering communities, House of Chikankari has positioned itself as a meaningful and socially conscious choice for fashion enthusiasts worldwide.

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