Mintree Skin Care, a company that specialized in natural and organic skincare products, made a pitch. The business specializes in producing high-end skincare products devoid of dangerous chemicals to meet the rising demand for more environmentally friendly and sustainable beauty products. The brand’s use of natural ingredients from India and dedication to quality, which guarantees that its products are suitable for all skin types, are its distinctive selling points. The founder introduced their brand, which emphasizes the use of environmentally friendly components to support skin health. Lotions, oils, body washes, and other body care items are all made using natural ingredients that are imported from India.

Company Name: Mintree

Founder: Kanikka Dewanii

Product: Skin Care and Body Care Products

Highlights

• The founder cited the sharp rise in demand for organic and environmentally friendly skincare products as a result of customers’ growing awareness of health and wellness, especially among younger consumers. They underlined that by capitalizing on consumers’ growing desire for goods devoid of dangerous chemicals, Mintree hopes to establish itself as a significant player in India’s expanding organic skincare sector.
• In order to assist them increase their product line, enhance their marketing tactics, and scale their business to a wider audience, Mintree was looking for ₹90 Lakhs for 1% ownership in the company. They underlined the necessity of investment in order to enhance manufacturing capabilities, raise product visibility, and further promote the brand in both offline and online markets.
• Given the increasing number of competitors in the organic skincare sector, Vineeta Singh raised reservations about how Mintree would stand out in a crowded market, even if she appreciated the concept of natural beauty products.
• Anupam believed that the company needs to stand out more in the congested natural skincare market, particularly in terms of consumer loyalty and branding.
• The potential of Mintree piqued the interest of both Aman and Peyush, particularly in the area of sustainable and organic products. The entrepreneurs’ ambition and the caliber of the products struck them.
• Following some conversations, Aman Gupta and Peyush Bansal were persuaded of the brand’s potential and saw a chance to use their background in brand scaling to help Mintree reach new heights. After negotiating with them, the founders were able to close the deal.
• They provided not only monetary assistance but also their invaluable guidance and expertise in consumer product branding and scaling.
• One of the main reasons for persuading the Sharks that Mintree had enormous growth potential was the expanding demand of eco-friendly and clean cosmetic goods.

Pitch Details

Ask: ₹90 Lakhs for 1% equity.

Deal: After negotiations, Peeyush and Azhar together secured a deal for ₹90Lakhs for 1.5% Equity.

Investors: The investment came from Peeyush Bansal and Azhar Iqubal.

Conclusion

In summary, Mintree Skin Care was able to negotiate a ₹90 Lakh agreement with Aman Gupta and Peyush Bansal in exchange for a 1.5% stake in the business. The brand’s potential to profit from the rising demand for sustainable and natural skincare products was highlighted in the presentation. Investors were drawn to Mintree because of its dedication to providing cruelty-free, environmentally friendly, and chemical-free goods. They also saw the brand’s potential for growth in India’s quickly growing organic cosmetics sector. With the support of seasoned mentors, Mintree is well-positioned to grow its product line and fortify its position in the market, capitalizing on the growing customer need for ethical and clean beauty products.

Significant findings

• Market Demand
• Sustainability
• Scalability
• Sharks’ Confidence