Namhya Foods, a startup focused in Ayurvedic health food. Ridhima Arora from Jammu and Kashmir started them and creates and markets lattes free of preservatives, morning cereals, and tea blends. Ridhima’s grandfather developed all formulae; he has been in the industry since 1937. The creator also says that within ten years she wants this brand to be one centered on human consciousness. The Namhya inventor says her products can help with problems including PCOS related to women’s health.
Having a 50% repeat purchase rate, they make 35% of their sales straight from their website. Ridhima has personally put 25 lakhs of her own funds into this venture. Moreover, the price of the goods is ₹125 for a ₹579 MRP model. Their income over the past six months came to ₹54 lakhs; last month ended with ₹16 lakhs. Their EBITA comes out as 34% at last. Ridhima then notes that an investor is presenting her with a 12 crores company valuation. Their income in 2021 came out to 1.3 crores.
Company Name: Namhya Foods
Founder: Ridhima Arora
Product: Ayurvedic Enriched Food
Highlights
1. Combining modern eating patterns with ancient Ayurvedic knowledge, Ayurvedic-Based Nutrition
2. Chemical-Free & Preservative-Free: Natural ingredients without additions are used in all of our products.
3. Offers specific items for heart health, hormone balancing (PCOS tea), brain function, and immunity under Targeted Health Solutions.
4. Using premium, natural herbs and spices from reliable suppliers, locally sourced ingredients abound.
5. Focus of Preventive Healthcare: Advotes long-term wellness instead than only transient alleviation.
6. Herbal teas, superfoods, and health mixes catered to various demands comprise wide product range.
7. Rising market demand indicated by a spike in popularity following the Shark Tank revealed great consumer interest.
8. Combining modernity with tradition makes Ayurvedic food easily available and fit for the way of life of today.
Pitch Details
Ask: ₹1 crore for 5% Equity (Valuation: ₹20 crores)
Deal: After negotiation Aman Gupta, finished the deal at ₹50 lakhs for 10% Equity & ₹50 lakhs debt.
Investors: The investment came from Aman Gupta.
Conclusion
The Namhya Foods pitch on Shark Tank India emphasized the brand’s original attempt to combine Ayurveda with contemporary eating patterns. The sharks were intrigued by Ridhima Arora’s personal connection to the brand and great narrative skills. The financing obtained during the pitch helped the business to grow more broadly and with scalability possible. Namhya Foods saw notable market recognition and sales increase following the episode. The brand keeps growing to emphasize the need of Ayurvedic diet in daily living. The proposal effectively highlighted the expanding market for holistic wellness goods and the possibilities of natural, chemical-free diet.
Key Takeaways from the Episode
1. Realistic Valuation: Overpricing your business could cost you a lot (Urban Monkey).
2. Investors choose companies with momentum (Namhya Foods), thus market proof wins.
3. Equity vs. Growth: Retaining too much equity can restrict prospects (Guardian Gears).
4. Strong narrative and identification draw attention to brand.
5. Key are scalability, profitability, and a strong model knowing investor mindset.
6. Walking away is okay in right deal vs. any deal; yet, take strategic advantage.
