NOOE: Lifestyle Luxury Accessories Brand

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Inspired by the Japandi design, which mixes Japanese minimalism and Scandinavian pragmatism, NOOE is a luxury lifestyle company creating modern, fashionable, and effective home office equipment. Their line of products includes modular desk organizers, luxury notebooks, RFID-protected wallets, laptop bags, and passport holders, thus appealing to anyone looking for sophisticated workspace solutions.

NOOE At Shark Tank India Season 4 (Image: Sony LIV)

Company Name: NOOEhttps://www.instagram.com/reservenooe/?hl=en

Founder: Piyush Suri & Neetica Prashant Pande

Product: Lifestyle Luxury Accessories Brand

Highlights: 1. Modern, understated, and functionally based Japandi Design.
2. Products range from desk organizers, RFID wallets, laptop bags, luxury notebooks.
3. Peyush Bansal’s 51% equity Shark Tank India investment is ₹5 crore.
4. Professionals looking for chic travel and home office gear make up the target audience.
5. Products on nooe.co. are accessible online.

NOOE founders presenting their luxury lifestyle accessories brand (Image: Sony LIV)

Pitch Details

Ask: ₹50 Lakhs for 1% Equity, valuing the company at ₹50 crores.

Deal: After negotiations Peyush Bansal finished the deal at ₹5 crores for 51% equity.

Investors: The investment came from Peyush Bansal


Conclusion: Premium brand NOOE provides clever, useful, and well-designed home office items combining Japanese simplicity with Scandinavian practicality. NOOE appeals to professionals that appreciate design and organization with a varied product line including laptop bags, RFID wallets, and desk organizers. Once Peyush Bansal made a record ₹5 crore investment on Shark Tank India, the brand’s success grew even more pronounced. Their online products, with their sophisticated, elegant designs, are ideal for anyone wishing to update their travel or workstation basics.



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