An online college counselling tool called Project Clay links recent high school graduates with mentors attending their ideal colleges. Originally founded by 19-year-olds Dyumna Madan and Shivom Sood, the platform boasts a network of more than 300 screened mentors spread over several study-abroad locations. Project Clay offers individualised advice using a special “Elder Sibling” method to help students negotiate the college admission process.
Company Name: Project Clay
Founder: Dyumna Madan and Shivom Sood
Product: Online College Counseling
Highlights:
1. Founders: Dyumna Madan & Shivom Sood (19-year-old entrepreneurs)
2. Core Concept: Connects high school students with mentors studying at their desired colleges
3. Mentorship Model: “Elder Sibling” technique for tailored college application guidance
4. Mentor Network: 300+ approved mentors from 10+ study-abroad places
5. Growth: Achieved 65% organic growth in just five months
6. Impact: Giving students more easily available and relevant study abroad direction
Pitch Details
Ask: ₹15 lakhs for 10% Equity (Valuation: ₹1.5 crores)
Deal: After negotiations Namita Thapar finished the deal at ₹15 Lakhs for 10% equity.
Investors: The investment came from Namita Thapar.
Conclusion: Project Clay’s pitch on Shark Tank India Season 4 was a testament to the growing need for tailored and relatable college guidance. With its innovative “Elder Sibling” mentorship strategy, the platform effectively proven its potential to bridge the gap between aspiring students and elite colleges. The creators, Dyumna Madan and Shivom Sood, surprised the Sharks with their idea and early success, securing ₹15 lakhs for 10% stock from Namita Thapar. Their strong mentor network, rapid growth, and creative concept present Project Clay as a promising option in the education industry, helping students traverse the arduous study-abroad process with confidence.
