BluePine Foods : A frozen food company specializing in ready-to-eat momos

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Aditi impressed the sharks with her entrepreneurial journey, which began with her passion for bringing authentic flavors to a broader audience. She highlighted the growing demand for frozen and ready-to-eat products in India.

Bluepine Foods At Shark Tank India Season 1 (Image: Sony LIV)

Company Name: BluePine Foods

Founder: Aditi Madan (Momo Mami)

City: Faridabad

Product: A frozen food company specializing in ready-to-eat momos

Highlights

  • Aditi’s passion for food and her journey as an entrepreneur resonated with the sharks.
  • She demonstrated her expertise in creating authentic Himalayan momos.
  • The sharks praised her business model and scalability in the fast-growing frozen food market.
  • Sharks impressed with the taste and quality of momos.
Bluepine Foods Team (Image: SonyLIV)

Pitch Details

Ask: ₹50 lakh for 5% equity.

Deal: After negotiations, Aditi secured a deal for ₹75 lakh in exchange for 16% equity.

Investors: The investment came from Ashneer Grover, Aman Gupta, and Vineeta Singh.

Conclusion: The sharks appreciated Aditi’s vision, her commitment to quality, and her ability to build a niche in the competitive food market. BluePine Foods was seen as a promising venture in the growing frozen food segment in India.

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