Aditi impressed the sharks with her entrepreneurial journey, which began with her passion for bringing authentic flavors to a broader audience. She highlighted the growing demand for frozen and ready-to-eat products in India.
Company Name: BluePine Foods
Founder: Aditi Madan (Momo Mami)
City: Faridabad
Product: A frozen food company specializing in ready-to-eat momos
Highlights
- Aditi’s passion for food and her journey as an entrepreneur resonated with the sharks.
- She demonstrated her expertise in creating authentic Himalayan momos.
- The sharks praised her business model and scalability in the fast-growing frozen food market.
- Sharks impressed with the taste and quality of momos.
Pitch Details
Ask: ₹50 lakh for 5% equity.
Deal: After negotiations, Aditi secured a deal for ₹75 lakh in exchange for 16% equity.
Investors: The investment came from Ashneer Grover, Aman Gupta, and Vineeta Singh.
Conclusion: The sharks appreciated Aditi’s vision, her commitment to quality, and her ability to build a niche in the competitive food market. BluePine Foods was seen as a promising venture in the growing frozen food segment in India.