Originally from Jaipur, Shyle specializes in handcrafted silver jewelry. To produce complex and real designs, the company emphasizes on applying traditional Indian methods such thappa, rava, and chitai. Their works are meant to be premium, distinctive silver jewelry that combines current design with historical background. While Shyle’s modern designs fit many events, including bridal wear, her jewelry appeals to those who value traditional creativity and handwork.
Company Name: Shyle
Founder: Rajesh and Aastha
Product: Handcrafted Silver Jewellery Brand
Highlights:
1. Shyle is particularly adept in designing silver jewelry utilizing age-old Indian techniques as thappa, rava, and chitai.
2. The brand emphasizes on showcasing India’s great workmanship by means of its jewelry creations.
3. Excellent workmanship guarantees durability and beautiful details on every piece.
4. Shyle creates pieces appropriate for many events, including bridal wear by combining modern yet classic designs that blend traditional artistry with contemporary flair.
5. Emphasizing authenticity in both materials and style, the brand seeks to offer distinctive, sustainable jewelry by means of these elements.
6. Shyle became well-known after showing up on Shark Tank India Season 4, drawing interest from consumers and investors both.
7. Leveraging its look on the program and strong social media presence, the brand seeks to increase its visibility both domestically and abroad.
Pitch Details
Ask: ₹70 lakhs for 1% Equity (Valuation: ₹70 crores)
Deal: After negotiations Namita Thapar and Ritesh Agarwal finished the deal at ₹70 Lakhs for 1.5% Equity and 0.5% Royalty until 70 Lakhs is Recouped.
Investors: The investment came from Namita Thapar and Ritesh Agarwal.
Conclusion:
Offering premium, handcrafted silver jewelry that combines ancient Indian processes with contemporary designs, Shyle’s presentation on Shark Tank India Season 4 highlighted their distinct position in the market. With their dedication to authenticity and love of cultural legacy, the founders, Rajesh and Aastha, effectively piqued the sharks’ interest. In the end, they signed a contract with Ritesh Agarwal and Namita Thapar, who paid ₹70 lakhs for a 1.5% equity share, therefore confirming Shyle’s capacity for development in the jewelry market.
