Inspired by her trip to Japan where she came onto the popularity of unsweetened teas and herb-based beverages, Jyoti Bharadwaj launched TeaFit in 2021. Seeing a void in the Indian market for sugar-free, nutritious drinks, she created TeaFit to appeal to people who are very health-conscious-especially those with diabetes. Offering beverages mixed with herbs including turmeric, ashwagandha, and tulsi, the brand blends Ayurvedic ideas with modern convenience. TeaFit, which aims to encourage wellbeing, has positioned itself as a distinctive substitute for sugary beverages by combining creative flavors with classic Indian ingredients.
Company Name: Teafit
Founder: Jyoti Bhardwaj
Product: Iced Tea drinks
Highlights
1. Ayurvedic herbs include turmeric, ashwagandha, and tulsi combined with sugar-free iced teas creates a unique selling point (USP).
2. Among others are flavors of peach ginger green tea and turmeric chai.
3. Target Audience: Diabetics looking for naturally occurring, sugar-free drink choices and health-conscious people.
4. Sales Milestones: Forecasts of ₹45–55 lakh in FY 2022–23; first year sales came in at ₹15.5 lakh.
5. Available both offline through 200+ retail outlets and online on Amazon, Flipkart, and Big Basket.
Pitch Details
Ask: ₹50 lakhs for 3% equity, valuing the company at ₹1.67 crores.
Deal: After negotiations Anupam Mittal, Vineeta Singh, Peyush Bansal and Aman Gupta finished the deal at ₹50 lakhs, 8% equity.
Investors: The investment came from Anupam Mittal, Vineeta Singh, Peyush Bansal and Aman Gupta
Conclusion
TeaFit’s presentation on Shark Tank India’s goal to transform the Indian beverage business by providing a better substitute for sugary drinks came to underline at the end. Through its Ayurvedic, sugar-free iced teas, which satisfy the growing demand for health-conscious choices particularly for diabetics and fitness enthusiasts, founder Jyoti Bharadwaj underlined the brand’s commitment to wellbeing. With proven traction—including ₹15.5 lakh in first-year sales—and great growth potential—TeaFit proved its scalability as a viable company. The sharks confirmed the market fit and future potential of the brand by investing ₹50 lakhs for 8% equity, therefore supporting its vision based on its distinctive positioning.
