Dedicated to showcasing original fashion trends among millennials and Gen-Z, Quirky Naari is a vibrant startup at the junction of digital platforms and technologies. Originally started in Malvica’s bedroom in 2018, it has become the top printed denim company in India quite fast. Originally focused on completely bespoke products, this creative enterprise has broad horizons and now sells standardized goods. Remarkably, Quirky Naari has gotten support from many celebrities—including a particularly noteworthy Instagram shoutout from Priyanka Chopra.
Quirky Naari had an amazing following of over 26,000 on Instagram at the time of the pitch, and income of 15 lakhs for the current year.

Company Name: The Quirky Naari

Founder: Malvica Saxena

Product: Customised Apparels

Highlights

1. Customized Bridal Sneakers: Designed to provide brides looking for a distinctive footwear choice on their wedding day a mix of comfort and flair.
2. Handcrafted & Customized Designs: Every item is unique and catered to the tastes of the client since every product is created with great handwork.
3. Fusion of Traditional and Modern Styles: The designs deftly mix modern fashion trends with ancient Indian themes.
4. Apart from bridal shoes, the firm sells odd denim jackets, hand-painted shoes, and other tailored clothing.
5. Designed especially for young, fashion-forward consumers The company targets Gen Z and millennial clients looking for distinctive fashion statements.
6. Strong Social Media Presence: For branding, consumer involvement, and direct sales The Quirky Naari uses Instagram and other channels.
7. Many of the items are positioned as considerate, customized presents for birthdays, marriages, and other special events.
8. Ethical and Sustainable Approaches: Emphasizing handcrafted, small-batch manufacturing helps fashion to be sustainable.

Pitch Details

Ask: ₹35 lakhs for 5% equity (Valuation: ₹7 crores).

Deal: After negotiation Anupam Mittal and Vineeta Singh, finished the deal at ₹35 Lakhs for 24% equity.

Investors: The investment came from Anupam Mittal and Vineeta Singh.

Conclusion:

Ultimately, the way The Quirky Naari looked on Shark Tank India underlined its creative approach to tailored apparel, particularly for the bridal market. The sharks related to the brand’s dedication to excellence and originality, which resulted in a good investment offer. This cooperation will help the brand to reach a larger audience and increase its product offers, so improving the course of growth of the business. The Quirky Naari is a perfect example of how combining entrepreneurial energy with artistic vision may produce a unique market position and company success.