Skippi fills a market niche occupied by unbranded and subpar goods by providing natural, preservative-free, ready-to-freeze ice pops in sanitary sachets. The business used both B2B and B2C channels to produce ₹4 crore in revenue. The first branded ice popsicle firm in India that sells sanitary, preservative-free goods. Their goal was to revive consumers’ sense of nostalgia while adding a contemporary touch. Targeting health-conscious consumers with a contemporary, hygienic, and inventive approach, Ravi and Anuja came up with the idea to revitalize the nostalgic ice pop market in India.

Company Name: Skippi

Founder: Ravi Kabra, Anuja Kabra

City: Hyderabad

Product: Ice Pops

Highlights

• Skippi Ice Pops had already established a presence in retail outlets and online marketplaces.
• They achieved ₹4 crores in revenue within a year, proving market demand for their product.
• The Sharks admired the product’s branding and saw the nostalgic appeal as a powerful marketing tool.
• They appreciated the founders’ focus on health-conscious ingredients and hygiene, which addressed gaps in the unorganized sector.
• The Sharks noted that demand for ice pops could be seasonal, peaking in summer and dipping during other times of the year
• Some Sharks questioned whether the brand could expand rapidly while maintaining quality and affordability.
• The Sharks believed the ready-to-freeze concept could work well in tier-1 and tier-2 cities, where demand for hygienic and branded food products is rising.
• After discussions, all five Sharks decided to invest together, demonstrating their unanimous belief in Skippi Ice Pops’ potential.

Pitch Details

Ask: ₹45 Lakhs for 5% equity

Deal: After negotiations, all five Sharks decided to invest together secured a deal for ₹ 1 crore for 15% equity.

Investors: The investment came from Ashneer Grover, Namita Thapar, Vineeta Singh, Anupam Mittal and Aman Gupta.

Conclusion

Skippi Ice Pops was a unique proposal that effectively drew in the Sharks with its inventive, sanitary, and nostalgic product. The brand was positioned as a potential disruptor in the frozen treat market because of its first-mover advantage and emphasis on convenience and wellness. In order to make customers happy throughout the nation, Skippi Ice Pops sought to increase production, broaden distribution, and fortify its position in the Indian market with the help of the Sharks’ combined investment and direction.

The pitch for Skippi Ice Pops was the ideal fusion of market demand, creativity, and nostalgia. It was noteworthy how Ravi and Anuja modernized a disorganized industry while keeping consumers’ health in mind. With the Sharks’ combined experience, the deal was a major turning point for the brand and helped it grow. The joint investment demonstrated the Sharks’ shared conviction in Skippi Ice Pops’ ability to rule the specialized market and grow across the country.

Significant findings

• First-Mover Advantage
• Nostalgia Meets Modernity
• Innovative Product Features
• Revenue and Market Traction
• Health-Conscious Approach
• Challenges Identified by Sharks
• Unanimous Support from Sharks
• Strategic Guidance for Growth
• Emphasis on Branding
• Vision and Execution