Children’s eco-friendly wooden toys are designed and produced by the sustainable toy company Ariro Wooden Toys. The company’s primary goal is to supply children with safe, non-toxic, educational toys that foster their creative learning and growth. Through hands-on play, Ariro toys are made to support kids in developing critical abilities including imagination, motor skills, and problem-solving.
Sustainable and non-toxic materials: The toys are safe for kids because they are constructed of natural wood and painted with non-toxic colors. Educational Value: By encouraging curiosity, creativity, and cognitive growth, the toys give kids the opportunity to explore and learn via play. Eco-friendly: To appeal to parents who care about the environment, the company promotes a green, eco-friendly philosophy.

Company Name: Ariro Wooden Toys

Founder: Vasanth, Nisha

Product: Wooden Toys for Kids

Highlights

• In order to meet the rising demand for eco-friendly toys in the Indian market, the founders want to utilize the money to expand production, upgrade their product line, and boost marketing initiatives.
• Founders shared their personal journey of creating Ariro as a passion project, driven by a desire to provide their children with safe, educational, and eco-friendly toys.
• Aman pointed out that there is a rising need for eco-friendly items and that the toy sector is ready for innovation. The founders’ commitment to sustainability and education struck him. He expressed interest in the business and viewed it as a chance to raise awareness about environmentally friendly toys after talking about the possibilities for scalability and brand recognition.
• Peyush was similarly delighted with the company’s social influence. He valued the toys’ educational and eco-friendly qualities, which helped the company stand out in a market where conscious consumption is becoming more and more popular. The founders’ enthusiasm and the toy industry’s room for expansion also drew him in. Peyush was prepared to make an investment with Aman.
• In general, the Sharks recognized the unrealized potential in India and identified a huge opportunity in the eco-friendly toy market. Though issues with scalability and profit margins were brought up, the company was commended for its mission-driven strategy. Nonetheless, it was evident from the founders’ vision and commitment that they were committed to the company’s sustainable growth.
• Ashneer gave his offer of ₹50 lakhs for 15% Equity, aman and peyush together countered with the same offer and suddenly anupam ask ashneer for his support and gave his offer of ₹50 lakhs for 10% Equity.
• Founders wants the deal to be settle with aman and peyush so they agreed with ₹50 lakhs for 10% Equity with them.

Pitch Details

Ask: ₹ 50 lakhs for 2.5% equity.

Deal: After negotiations, Aman and Peyush together secured a deal for ₹50 Lakhs for 10% equity.

Investors: The investment came from Peyush Bansal and Aman Gupta.

Conclusion

Ariro Wooden Toys is a promising business in the expanding market for educational and environmentally friendly toys, meeting the growing demand from parents who value sustainability and safety. The brand was positioned as a possible leader in this field by the founders’ commitment to producing high-quality, non-toxic, and ecologically friendly toys. The mission-driven strategy and the robust market potential appealed to Aman Gupta and Peyush Bansal, who recognized the chance to assist in growing the brand in spite of some reservations regarding scalability and profit margins. Through the agreement, Ariro will be able to increase production, diversify its product line, and raise awareness, which will help the company succeed in the increasingly environmentally sensitive toy market.

Significant findings

• Eco-friendly and Educational Focus
• Scalability Concerns
• Investor Confidence