Premium soya chaap brand Gabru Di Chaap provides creative vegetarian meals including chaap kebabs, wraps, burgers, and sandwiches. Originally established in Hyderabad in 2019, the company has now grown to include more than 25 sites spread over four cities. Their products—especially the burgers based on chaap—have drawn compliments for their distinct taste and quality.
To satisfy vegetarians and consumers who are health-conscious, Gabru Di Chaap makes meat-like textures in their products using soya as a main component. Serving excellent, mouth-watering vegetarian food with a unique twist and providing a substitute for conventional meat-based choices is the company’s main concentration.
Company Name: Gabru Di Chaap
Founder: Tarunpreet Singh and Randhir Raj Singh
Product: Soyachaap Brand
Highlights:
1. The firm specializes in premium soya chaap, therefore producing vegetarian meals with a meat-like texture that appeal to vegetarians and health-conscious consumers.
2. With an eye toward great, mouth-watering cuisine, their menu consists in chaap kebabs, wraps, burgers, and sandwiches.
3. Originally launched in 2019, the brand has expanded quickly to have more than 25 outlets spread over four Indian cities.
4. The products—especially the chaap burgers—have attracted compliments for their extraordinary flavour, which distinguishes them from conventional vegetarian choices.
5. Target Audience: Emphasizing taste and quality, it offers a substitute for meat-based goods appealing to both vegetarians and non-vegetarians.
6. Their main ingredient, soy, is a sustainable and healthier substitute for conventional meat, therefore helping to create a market for plant-based meals.
Pitch Details
Ask: ₹70 Lakhs for 1% Equity (Valuation: ₹70 crores).
Deal: After negotiations Anupam Mittal, Vineeta Singh and Peyush Bansal finished the deal at ₹1.4 Crores for 4% Equity and 1% Royalty until 1.4 Crores is recouped.
Investors: The investment came from Anupam Mittal, Vineeta Singh and Peyush Bansal.
Conclusion:
Gabru Di Chaap’s successful pitch on Shark Tank India was based on its creative, premium vegetarian cuisine, which delighted the sharks. Their emphasis on soya-based chaap—which resembles meat’s texture—allows them to meet an increasing need for plant-based dietary substitutes. The company’s explosive development from a single store to more than 25 sites emphasizes its capacity for expansion.
Further enhancing the brand’s possibilities is the cooperation with sharks Anupam Mittal, Vineeta Singh, and Peyush Bansal, who invested ₹1.4 crore for 6% equity and a 1% royalty. Gabru Di Chaap is positioned for major expansion in the cutthroat vegetarian food market with their original product, solid business approach, and the help of seasoned investors.
Key Takeaways from the Episode:
1. Clarity is Key: Ensure a clear and concise pitch that communicates your product’s value and financial needs.
2. Innovate to Stand Out: Unique, tech-driven solutions (like MetaShot’s VR cricket bat) capture investor interest.
3. Market Trends Matter: Align with trending markets, such as health-conscious food (like Naturik’s breakfast options) or plant-based alternatives (Gabru Di Chaap).
4. Know Your Numbers: Be ready to back your business with solid financials to instill confidence in investors.
5. Negotiation Skills: Multiple investment offers highlight the importance of being flexible and strategic during negotiations.
