In order to provide effective skincare products, this high-end Ayurvedic skincare brand blends traditional Ayurveda with contemporary science. The company sells natural skincare products that are handmade, cruelty-free, chemical-free, and support overall skin health. A high-end Ayurveda skincare business that creates excellent skincare products by combining traditional Ayurveda practices with contemporary scientific research.

Company Name: Auli Lifestyle

Founder: Aishwarya Biswas

Product: Ayurveda skin care products

Highlights

• A variety of natural-based Ayurvedic skincare products, including as oils, moisturizers, serums, and face masks. Emphasizes handmade beauty products and formulations devoid of chemicals.
• The pitch demonstrated the trend toward holistic skincare by highlighting India’s increasing need for natural, chemical-free, and Ayurvedic beauty products.
• To differentiate itself in a very competitive market, Auli Lifestyle established itself as a high-end Ayurvedic skincare brand by fusing ancient Ayurveda with contemporary formulations.
• Emcure Pharmaceuticals’ Namita Thapar expressed a great deal of interest because of her knowledge of health and wellbeing.
• The brand’s emphasis on Ayurveda and authenticity was valued by the sharks, but they were worried about its scalability, capacity to compete with large skincare companies, customer acquisition costs and profit margins, and ability to stand out in a congested skincare market.
• Citing fierce competition in the market and the difficulty of growing handcrafted goods, other Sharks chose to withdraw.
• The increasing demand for natural and Ayurvedic skincare products was highlighted in Auli Lifestyle’s pitch. With Namita’s investment, the brand was able to grow thanks to industry knowledge and strategic mentoring.
• The transaction demonstrated that, despite the fierce competition in the skincare sector, companies can draw in investors and expand successfully if they have a compelling USP, devoted following, and effective digital marketing plans.

Pitch Details

Ask: ₹75 Lakhs for 4% Equity

Deal: After negotiations, Namita secured a deal for ₹75 Lakhs for 15% Equity.

Investors: The investment came from Namita Thapar.

Conclusion

In their pitch, Auli Lifestyle presented a promising Ayurvedic skincare line that capitalizes on the rising desire for cosmetics devoid of chemicals and natural ingredients. The Sharks expressed worries about scalability and competition, but the founder’s clear vision and unique product made a lasting impression. Realizing the potential of the Ayurvedic health market, Namita Thapar contributed ₹75 lakhs for 15% stock, offering not just financial support but also industry knowledge.

In a very competitive market, this agreement put Auli Lifestyle in a better position for strategic growth, expansion, and mentoring. Key takeaways from the pitch were the significance of mentorship in growing a specialized firm, strategic alliances, and brand positioning. With the correct direction and implementation, Auli Lifestyle could emerge as a major force in India’s Ayurvedic beauty market.

Significant findings

• Growing Demand for Ayurvedic Skincare
• Strong Product Focus
• Valuation and Equity
• Namita Thapar’s Expertise
• Focus on Digital Marketing
• Potential for Growth in a Niche Market
• Lesson in Negotiation