Boba Bhai: K-Pop QSR Brand

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Based in Bengaluru, Boba Bhai is a food business emphasizing bubble tea, Korean-style burgers, and ice creams and specialized in Korean fusion cuisine. Dhruv Kohli started the firm in October 2023, and it became well-known almost away for providing a distinctive mix of Korean tastes catered to Indian tastes. For its target market, the term “Boba Bhai” links the classic bubble tea (boba) with a humorous and local touch.
Processing more than 80,000 orders per month and opening 42 stores across nine major Indian cities like Bengaluru, Mumbai, Chennai, Hyderabad, and Delhi, the company has grown quickly. By offering premium ingredients and creative flavours, Boba Bhai hopes to transform the bubble tea and fusion food scene in India.

Boba Bhai QSR Brand At Shark Tank India Season 4 (Image: Sony LIV)

Company Name: Boba Bhai

Founder: Dhruv Kohli

Product: K-Pop QSR Brand

Highlights:

1. Designed to satisfy Indian preferences, Boba Bhai presents a special combination of Korean-style bubble tea, burgers, and ice creams.
2. The firm has grown rapidly, handling more than 80,000 orders every month and setting 42 stores spread over nine Indian cities.
3. Using premium ingredients is what the brand emphasizes in order to produce unique tastes in its goods.
4. Using the brand’s strong appeal for fusion cuisine and bubble tea in India, it offers great chances for expansion.
5. Boba Bhai wants to scale activities, add fresh flavours, and increase its visibility all throughout India with the financing.

Dhruv Kohli presenting Boba Bhai on Shark Tank India Season 4. (Image: Sony LIV)

Pitch Details

Ask: ₹50 lakhs for 0.33% Equity (Valuation: ₹166 crores).

Deal: After negotiation Namita Thapar and Viraj Bahl, finished the deal at ₹90 lakhs for 1% equity.

Investors: The investment came from Namita Thapar and Viraj Bahl.

Conclusion: Finally, Boba Bhai’s presentation on Shark Tank India presented a strong culinary brand combining local touch with Korean fusion cuisine. The brand’s fast expansion, creative concept, and high market potential persuaded investors Namita Thapar and Viraj Bahl to give ₹90 lakhs for a 1% equity interest despite some misgivings from the Sharks about the spiciness of its offers. Boba Bhai is ready to have a big influence in India’s developing bubble tea and fusion food scene since it is clearly focused on quality ingredients and is present in many different places. This investment will enable scale operations, future expansion, and new flavour introduction, therefore orienting the brand toward ongoing success.

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