Young entrepreneurs that are passionate about making distinctive, edgy, and customized fashion are behind the streetwear and custom clothing business Farda. The firm specializes in hand-painted, personalized, eco-friendly apparel that lets customers express who they are with unique designs. Farda focuses on creative, daring, and edgy street fashion with an eco-friendly approach, catering to Gen Z and Millennials.

Company Name: Farda

Founder: Chahat Pahuja, Sanskar Mishra

Product: Customised Streetwear

Highlights

• Focuses on artistic expression and specializes in handcrafted, custom designs. aims to attract Millennials and Gen Zers that want streetwear that is bold and personalized. is environmentally beneficial because it makes use of a combination of sustainable and repurposed materials.
• The brand’s daring and unorthodox designs have helped it achieve popularity on social media.
• Farda sought to take advantage of the expanding personalized fashion market.
• Sharks emphasize challengers, because each piece is unique and handcrafted, mass production may be challenging.
• Needed to improve its marketing tactics in order to increase its clientele, higher production costs for custom apparel could have an effect on profit margins.
• Farda was notable for its creative and personalized approach to fashion, which appealed to the market for streetwear, which is dominated by young people. Although scaling handcrafted designs was difficult,
• The brand gained important business insights and the impetus it needed to expand its footprint in the cutthroat fashion sector thanks to Aman and Namita’s funding.
• Seeing promise in the brand’s niche, Aman Gupta and Namita Thapar invested ₹30 lakhs for 20% equity, providing marketing support, branding skills, and business advice.
• Farda needed to improve its social media presence, streamline production, and look into partnerships with fashion platforms and influencers in order to expand.

Pitch Details

Ask: ₹30 Lakhs for 10% Equity

Deal: After negotiations, Aman and Namita together secured a deal for ₹30 Lakhs for 20% Equity.

Investors: The investment came from Aman Gupta and Namita Thapar.

Conclusion

The potential of sustainable and customized fashion in the Indian market was emphasized in Farda’s presentation. Although the firm was distinguished by its hand-painted, repurposed apparel, scalability and commercial expansion continued to be major obstacles. Acknowledging its innovative potential, investors Aman Gupta and Namita Thapar contributed ₹30 lakhs for 20% of the company and provided branding and marketing guidance. Farda has the chance to improve production efficiency, fortify its internet presence, and expand its audience with their help. The transaction demonstrated how crucial it is to strike a balance between creative vision and commercial strategy in order to create a fashion brand that is both profitable and scalable.

Significant findings

• Uniqueness & Personalization in Fashion
• Sustainability as a Selling Point
• Scalability Challenges
• Strong Artistic Vision but Limited Market Reach
• Investment & Mentorship Were Key
• Need for Business Expansion & Operational Efficiency

Key Takeaways from the Episode

1. Gopal’s 56: The Sharks did not invest because of worries about brand distinction, competition, and business scalability.
2. In the F&B sector, having a distinct brand identity and a well-defined expansion plan are essential.
3. Surface Textures of ARRCOAT The firm displayed high-end, eco-friendly, and inventive wall texture options. The goal of Anupam’s investment was to support the business’s distribution, branding, and market penetration.
4. Farda (Customized Clothing Brand) was distinguished by its approach to hand-painted, upcycled, and customized fashion. Although they expressed concerns about scalability, sharks recognized potential in its distinctive artistic appeal. Building a sustainable business strategy, branding, and operational expansion were the main goals of the investment.
5. The significance of innovation, brand positioning, and scalability was underlined in this episode. ARRCOAT and Farda were able to close deals by showcasing market demand, distinct company potential, and a compelling value offer, whereas Gopal’s 56 had trouble standing out. To obtain capital and create long-term success, entrepreneurs must strike a balance between innovation, execution, and growth strategy.