Heart Up My Sleeves : A fashion brand offering detachable and stylish sleeves to elevate outfits.

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Heart Up My Sleeves designs versatile, detachable sleeves that enhance outfits, catering to modern consumers seeking innovative and flexible fashion accessories.

Heart Up My Sleeves At Shark Tank India Season 1 (Image: Sony LIV)

Company Name: Heart Up My Sleeves

Founder: Riya Khattar

City: New Delhi

Product: A fashion brand offering detachable and stylish sleeves to elevate outfits.

Heart Up My Sleeves designs versatile, detachable sleeves (Image: SonyLIV)

Highlights

  • Riya showcased her creative and trendy product designs.
  • She highlighted her achievements, including partnerships with influencers and a growing customer base.
  • The sharks appreciated the originality of her product but raised questions about scalability, sales strategy, and operational challenges.

Pitch Details

Ask: ₹25 lakh for 10% equity.

Deal: After negotiations, Riya secured a deal for ₹25 lakh in exchange for 30% equity.

Investors: The investment came from Vineeta Singh and Anupam Mittal.

Conclusion The sharks recognized the potential for growth in the fashion accessories market but advised Riya to focus on improving her marketing strategies and streamlining operations. Vineeta Singh’s investment reflected her belief in the product’s creativity and appeal, especially among women.

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