Offering a wide selection of products, including makhana, bhujia, combination, chakna, and more, Let’s Try, a startup well-known for creating nutritious and delicious snacks only using 100% groundnut oil and devoid of any preservatives, presents They market around fifty different kinds of snacks. Founders Nitin Kalra, Chitra Gupta, Neelam Kalra, and Geetanjali wanted ₹45 lakhs in exchange for a 2% share in their endeavour when the company debuted on Shark Tank India. Every one of their goods consists of 30–40% of base components. They are offered via their own website, retail stores, and e-commerce sites.
Nitin’s wife Chitra designs every product. Neelam has been in business in Sadar Bazaar for 15 years; she handles manufacturing operations in the facility. Geetanjali handles the manufacturing of the product components and recipes.
Main player in this market, their prices are 15% higher than those of Haldiram goods. Nitin revealed that although the company made ₹50 thousand in the first month, just within seven months of operation they are making ₹16 lakhs every month. Their net is roughly 25–30% of the business while their gross margin is 55–60%. Ninety percent of their business comes straight from modern, broad trade. Their monthly turnover of ₹40 Lakh hopes to conclude the year at that level.
Company Name: Let’s Try
Founder: Nitin Kalra, Chitra Gupta, Neelam Kalra, and Geetanjali
Product: Healthy Snacks
Highlights
1. Presents a range of better snack choices including air-fried and baked namkeens.
2. On lowering oil content without sacrificing taste or crispness.
3. Motivated by a personal trip connected to the medical situation of their child.
4. Targets people with health consciousness searching for guilt-free gratification.
5. Seeks to raise knowledge of improved snacking choices and conscious eating techniques.
Pitch Details
Ask: ₹45 lakhs for 2% equity (Valuation: ₹22.5 crores).
Deal: After negotiation Aman Gupta and Anupam Mittal, finished the deal at ₹45 lakhs for 12% equity.
Investors: The investment came from Aman Gupta and Anupam Mittal
Conclusion:
Shark Tank India’s “Let’s Try” pitch connected with the investors because of its creative product lines and clear goal. Although the sharks valued the brand’s attempts to offer a better snacking substitute, they also expressed questions about the degree of its health advantages given some products are still fried. Following talks, the founders obtained an investment from Anupam Mittal and Aman Gupta, who thought the brand had great development potential. The agreement gave them mentoring and financial backing, which would help scale their company, enhance product development, and increase market reach in the cutthroat healthy food sector.
