By overcoming social taboos and raising awareness of the significance of cleanliness and health in this region, the pair sought to address the frequently disregarded topic of male personal hygiene. Men’s personal hygiene products are part of their product line, they are made to meet certain needs and are comfortable and easy to use. The founders highlighted the dearth of discussion and the scarcity of male personal hygiene products on the market.

Company Name: Nuutjob

Founder: Anushree Maloo, Ananya Maloo

Product: Male Intimate Hygine Productdeo

Highlights

• Founders emphasized the negative effects of ignoring personal cleanliness, including discomfort, odor, and skin problems.
• The product range included cleansing, moisturizing, and deodorizing solutions specifically designed for male intimate areas.
• Throughout the pitch, the sisters maintained a lighthearted and amusing tone that delighted the Sharks and demonstrated their comfort level while discussing this delicate subject.
• For shattering taboos and developing a daring brand, Aman praised the sisters. Although he acknowledged the need for such items and their marketing strategy, he voiced reservations over scalability.
• Namita praised the creators for concentrating on a real health concern and catering to an underrepresented demographic. She underlined the necessity of awareness-raising educational initiatives.
• Peyush, who was impressed by their enthusiasm, emphasized the significance of creating a viable business plan in order to successfully scale the brand.
• Ashneer along with anupam offered with ₹25 lakhs for 25% Equity where Peyush, namita and aman countered with their offer of with ₹25 lakhs for 20% Equity. Again anupam offered ₹25 lakhs for 15% Equity but founders refused their offer and they went for Peyush, namita and aman’s offer.

Pitch Details

Ask: ₹25 Lakhs for 5% equity

Deal: After negotiations, Aman, Namita and peyush together secured a deal for ₹ 25Lakhs for 20% equity.

Investors: The investment came from Aman Gupta, Namita Thapar and Peyush Bansal.

Conclusion

Ananya and Anusree Maloo’s pitch for the male intimate hygiene company Nuutjob was notable for its audacity and humorous handling of a delicate but significant subject. Even though the brand was just getting started, it had the potential to reach a neglected niche market. The Sharks commended the entrepreneurs for their self-assurance, enthusiasm, and dedication to shattering taboos while successfully highlighting the demand for male hygiene products.

Aman Gupta, Namita Thapar, and Peyush Bansal acknowledged the brand’s distinctive positioning and teamed together to contribute ₹25 lakhs for 20% equity, despite other Sharks voicing reservations regarding scalability and market demand. The agreement is a good chance for Nuutjob to have access to resources and strategic mentoring in order to broaden its customer base, launch awareness initiatives, and build a long-lasting company in a developing market.

Significant findings

• Bold Concept
• Engaging Presentation
• Market Potential
• Strategic Support
• Key Lesson for Entrepreneurs