Starting with a novel pair of headphones on Shark Tank India Season 4, Sonic Lamb is a creative audio technology startup. Beyond conventional sound, these headphones let listeners feel music through vibrations, therefore producing an immersive audio experience. The device incorporates therapeutic sound healing elements and is built with high premium quality. The startup also wants to license its technologies to car makers for improved in-car audio systems.
Company Name: The Sonic Lamb
Founder: Jagath Biddappa and Navajith Karkera
Product: Headphones Brand
Highlights:
1. Enhanced and immersive listening experience is provided by the headphones allowing listeners to feel the music through vibrations.
2. Therapeutic Sound Technology: The product offers a relaxing effect to the user by means of sound healing characteristics.
3. Designed using premium materials for luxury feel and durability, premium build quality
4. Sonic Lamb’s technologies centre on offering a fresh approach to perceive music by combining vibrations with conventional audio.
5. Plans for expansion call for the company to license its technology to the automotive sector for use in luxury car audio systems.
Pitch Details
Ask: ₹50 lakhs for 1% Equity (Valuation: ₹50 crores).
Deal: After negotiations Peyush Bansal finished the deal at ₹1.6 Crores for 5% equity.
Investors: The investment came from Peyush Bansal.
Conclusion: The Sonic Lamb on Shark Tank India Season 4 presented an interesting example of creative audio technology meant to redefine sound experience. The inventors presented a special value proposition with both immersive and therapeutic advantages by creating headphones that not only provide excellent audio but also let consumers feel the music through vibrations.
The pitch grabbed the Sharks’ interest despite the rivalry from well-known companies like boAt, particularly considering its possibility to enter sectors like automotive industry. In the end, the creators attracted a funding from Lenskart’s Peyush Bansal, who saw the promise in the technology as well as in future expansion. By means of this cooperation, the company will acquire the required mentoring and tools to develop its creative product and enter a larger market, therefore establishing The Sonic Lamb as a unique player in the audio tech sector.
