Designed especially for children (ages 4–10) and teens (ages 11–16), Tikitoro is a skincare and haircare brand. Launched in December 2021, the brand provides pediatrician-approved, dermatologically certified, pH-balanced, 5.5 products guaranteed to be mild on sensitive skin. Shampoos, body lotions, and body washes—priced between ₹640 and ₹740—are part of their product line Products from Tikitoro are accessible on their official website and online store.
Company Name: Tikitoro
Founder: Prasanna Vasanadu
Product: Kids and Teens Skincare Brand
Highlights:
1. The target audience is teens (11–16 years) and children (4–10 years).
2. Product range includes body creams, body cleansers, shampoos.
3. Main Characteristics: Dermatologically evaluated and authorized by a pediatrician.
keeps a 5.5 pH balance—gentle on sensitive skin.
4. Launch year: December 2021
5. Price range: ₹ 640– ₹740.
6. Availability: official website and online shopping portals.
Pitch Details
Ask: ₹25 lakhs for 0.5% Equity (Valuation: ₹50 crores)
Deal: After negotiations Namita Thapar finished the deal at ₹25 Lakhs for 1% Equity and 0.5% Royalty until 25 Lakhs is Recouped.
Investors: The investment came from Namita Thapar.
Conclusion: On Shark Tank India Season 4, children’s and teen skincare and haircare company Tikitoro made a strong case. The brand struggled with financial viability and negative EBITDA even with its remarkable sales of ₹8.5 crore and emphasis on dermatologically approved, pH-balanced items. Investing ₹14 crore of his family’s savings into the business, founder Prasanna Vasanadu requested ₹25 lakhs for 0.5% stake. Following some haggling, Namita Thapar presented a ₹25 lakh investment for 1% equity together with a 0.5% royalty till the investment was paid back. Prasanna took the offer with an eye on using Namita’s knowledge to expand the company.
