Yaan Man: Men’s Makeup Brand

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Offering a selection of items meant especially for guys to improve their grooming and self-expression, Yaan Man is the first men’s makeup brand in India The brand wants to remove social conventions around beauty and equip guys with the means to investigate makeup as a kind of personal expression. It emphasizes providing men’s particular demands and tastes with makeup items.

Yaan Man Makeup Brand At Shark Tank India Season 4 (Image: Sony LIV)

Company Name: Yaan Man

Founder: Mehul Rahul Shah

Product: Mens Makeup Brand

Highlights:

1. Focusing on shattering social taboos around guys using cosmetics, Yaan Man is first men’s makeup brand in India is pioneering the men’s makeup market.
2. Designed especially for guys, the products provide easy-to-use makeup solutions fit for their skin type, therefore addressing their grooming requirements.
3. Empowering Self-expression: The brand encourages guys to embrace confidence and attractiveness by means of makeup, therefore expressing their self.
4. Social Media Engagement: To create a strong community around men’s grooming, the brand actively interacts with its audience on Instagram especially.
5. Yaan Man presents a selection of beauty items meant to satisfy men’s particular tastes and needs, therefore enabling them to look and feel their best.

Yaan Man founder Mehul Rahul Shah (Image: Sony LIV)

Pitch Details

Ask: ₹50 lakhs for 6% Equity (Valuation: ₹8.33 crores)

Deal: After negotiations Aman Gupta, and Anupam Mittal finished the deal at ₹1 Crores for 20% equity.

Investors: The investment came from Aman Gupta, and Anupam Mittal.

Conclusion: By tackling the rising demand for men’s beauty products in India, the Yaan Man pitch on Shark Tank India Season 4 exposes a radical change in the grooming business. The brand is a revolution in the beauty industry because of its emphasis on enabling men to express themselves with makeup and its customized product lines. Yaan Man is set for major expansion after a successful proposal garnering an investment from Aman Gupta and Anupam Mittal to challenge social conventions and produce a more inclusive beauty culture. The brand’s ongoing interaction with its consumers on social media helps to highlight even more its capacity to transform men’s grooming in India.

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