Meatyour provides nutrient-dense, antibiotic-free, farm-fresh eggs straight from their clean, well-maintained chicken farms. In order to guarantee that consumers obtain eggs that are free of dangerous chemicals and produced ethically, the brand placed a strong emphasis on quality and transparency. Emphasized how little people in India know about the quality of eggs that are sold commercially. Highlighted the fact that the majority of eggs sold on the market are mass-produced, frequently using hazardous methods and sacrificing nutritional value.

Company Name: Meatyour

Founder: Vardhaman Gandhi, Arnav Gandhi, Sai Gandhi

Product: Eggs

Highlights

• The founders shared their goal of supplying people who are concerned about their health with high-quality, chemical-free, and nutrient-rich eggs while upholding ethical and transparent chicken farming methods.
• The founders highlighted how urban customers are becoming more conscious of the quality of the food they eat, which puts their business in a strong position in the premium egg market.
• The founders pointed out issues in the Indian egg industry, such as poor hygiene, lack of nutritional focus, and the dominance of low-quality mass-produced eggs.
• Aman acknowledged the company’s enthusiasm and promise, but he also emphasized how crucial it is to have a strong brand in order to differentiate oneself in the crowded industry.
• Anupam liked the concept of entering the premium egg market, but voiced worries about distribution issues and scalability in a country as price-sensitive as India.
• Peyush praised the openness and emphasis on quality. He recognized an opportunity to carve out a place for himself in the market for high-end foods.
• Ashneer Grover and Namita Thapar opted out because of concerns regarding the product’s uniqueness and scalability. Additionally, Ashneer questioned the brand’s capacity to manage extensive operations.
• Peyush along with aman offered for ₹30 lakhs for 20% Equity and anupam countered with same offer but founders countered with their offer of ₹30 lakhs for 14% Equity. Peyush offered same deal as before ₹30 lakhs for 20% Equity but this time anupam will also join in this deal.

Pitch Details

Ask: ₹ 30 lakhs for 5% equity.

Deal: After negotiations, Aman, Peyush and anupam together secured a deal for ₹30 Lakhs for 20% equity.

Investors: The investment came from Peyush Bansal, Aman Gupta and Anupam Mittal.

Conclusion

The Shark Tank India pitch from Meatyour Egg Farm is a prime example of how meeting a specialized market need, in this case for high-quality, chemical-free, and ethically produced eggs, may result in substantial investment opportunities. Vishesh and Anant, the founders, made a strong argument for the necessity of supply chain openness and the rising consumer awareness of food quality. Aman Gupta, Anupam Mittal, and Peyush Bansal paid ₹30 lakhs for 20% of the company, despite several Sharks’ worries about scalability and market rivalry.

In addition to giving the company the much-needed funding, this arrangement allowed them to benefit from the Sharks’ branding, scaling, and operational advice experience, all of which will be critical to Meatyour’s expansion. The episode reaffirmed how crucial it is to have a distinct value proposition in a cutthroat market and showed that even a tiny, morally-driven company can have a big influence with the correct support and plan. The future of Meatyour appears bright as they enter the high-end food sector and broaden their customer base with the help of seasoned businesspeople.

Significant findings

• Niche Market Potential
• Challenges in Scalability
• Strategic Branding is Key
• Investment Deal
• Mentorship and Operational Support
• Ethical and Sustainable Approach in Food Industry