Pioneering ready-to–serve canned cocktail brand, “IN A CAN” from India provides a premium and convenient drink experience. Seeing a void in the market for ready-to-drink alcohol, the brand developed a line of cocktails presented in cans to guarantee consistency in flavour and quality. Their products appeal to customers looking for bar-quality, hassle-free beverages devoid of measurement or mixing required. From informal meetings to outdoor events, canned packaging’s versatility makes it perfect for many situations. “IN A CAN” seeks to revolutionize the drinking experience for the modern Indian customer by stressing excellent ingredients and creative flavours.

Company Name: IN A CAN

Founder: Viraj and Sameer

Product: Cocktails

Highlights

1. Offering a variety of pre-mixed cocktails in cans, ready-to-drink cocktails give hassle-free sipping pleasure.
2. Focusses on premium ingredients to guarantee a bar-like flavour sensation.
3. Parties, travel, and outdoor gatherings would find canned packing perfect since it lets one quickly consume food and facilitates convenient portability.
4. One of India’s first ready-to–serve canned cocktail brands, it closes a void in the alcohol beverage market.

5. Widespread Availability: Found in Australia as well as several Indian states including Goa, Maharashtra, Uttar Pradesh, Pondicherry, Jammu & Kashmir.
6. Not accessible for purchase online right now, hence emphasizing offline store distribution.

Pitch Details

Ask: ₹50 lakhs for 2% equity (Valuation: ₹25 crores).

Deal: After negotiation Ashneer Grover, Namita Thapar, Aman Gupta, Anupam Mittal and Peyush Bansal, finished the deal at ₹1 Crore for 10% equity.

Investors: The investment came from Ashneer Grover, Namita Thapar, Aman Gupta, Anupam Mittal and Peyush Bansal.

Conclusion:

“IN A CAN’s successful pitch on Shark Tank India highlights the brand’s ability to challenge the established alcohol beverage industry in India. By getting a significant investment from every shark, the company has shown great faith in its expansion possibilities and corporate strategy. Emphasizing convenience, quality, and creative flavours helps “IN A CAN” to meet changing tastes of modern consumers. Offering a fresh and easily available drinking experience to a varied audience, the brand is likely to become a major participant in the ready-to-drink market as it increases its presence throughout different areas.